JConcepts has added a new monster truck tire to its lineup, and it’s dubbed the Big Cheese. Named after Tom Hitchcock, a well-known track owner in central Florida, this jumbo tire packs a ton of design features into one package.
A Tire Named for a Track Legend
The Big Cheese isn’t just a catchy name—it pays homage to a figure in the RC and full-scale monster truck community. According to JConcepts, the tire combines styling elements from several of its existing models, including the Golden Years, Firestorms, and Fling Kings. The goal was to merge the best characteristics of those tires into a single design, a process that started with concept drawings and computer-aided models being overlaid and mirrored.
Waffle Tread and Hand-Cut Detailing
At first glance, the Big Cheese’s tread pattern looks like a waffle, but it’s engineered for all-terrain grip. The chevron tread is mirrored and overlapped, then back-cut to reduce weight and sharpen performance. A recessed center geometry anchors the pattern. The tire is built on a standard-sized carcass similar to the aforementioned popular tires, with hand-cutting details that replicate the look of race-ready monster truck rubber. The result is a pliable feel that should suit both competition and show use.
Sidewalls are highly detailed, with embossed logos and fine hatching inside the lettering, plus diamond-shaped icons near the top. That level of detail makes the Big Cheese a strong candidate for shelf queens or show-and-shine entries.
Two Compounds for Any Surface
JConcepts offers the Big Cheese in two rubber compounds: the “soft” blue and the “medium clay” gold. The blue compound is mushy and sticky, designed for outdoor off-road racing conditions, while the gold compound is harder and more responsive on smoother surfaces. Both versions include React open-cell foam inserts that provide the support needed for monster truck demands. The inner carcass is completely smooth with a continuous profile to allow the cushion of the rubber to grip a vast array of surfaces.
The tire measures approximately 6.40 inches in height and 4.05 inches in width, fitting the industry-standard 2.6 x 3.6-inch Tribute wheel. That wheel is sold separately in white, black, yellow, and silver. A direction arrow on the sidewall indicates the intended running direction for proper mounting.
Pricing and Availability
The Big Cheese is available now with a retail price of $55.00 and a MAP price of $41.25. The part number is 4179-05, and the UPC is 845937041197. As always, JConcepts backs the product with customer service, and the tires are developed and tested by industry professionals.
Also Rolling: The Firestorm Full Cleat
On the same day, JConcepts launched the Firestorm Full Cleat tire, a flat-bar lug design inspired by 1:1 monster trucks from the late 1980s and early 1990s. It measures approximately 6.43 x 4.05 inches and uses the same dual-bead 2.6-inch mounting fitment. The Firestorm is offered in the same soft blue and medium clay gold compounds, includes React inserts, and carries the same $55.00 retail and $41.25 MAP pricing. Both tires share the Tribute wheel compatibility.
For more information, head to JConcepts.net.









